Sunday, February 21, 2016

Retail in Focus

2/21/16

It’s a big of earnings ahead, with a lot of retailers weighing in on the strength of the consumer. We already heard from VF Corp and then Nordstrom, last week, which was beyond disastrous. However, this week should present some nice opportunities.

TUESDAY (M, HD)

MACY’S

Macy’s (M) reports earnings prior the market open and this will be an interesting one. Since hitting an all-time high last July, the stock is down 45%, and rightfully so. Management has not executed well, forcing the company to close stores across the nation and heavily discount excess inventory. Additionally, Macy’s flagship store in New York relies heavily on international shoppers, which means they needs a weaker US Dollar, which they haven’t gotten yet, and may not have consistently for a little while. At the same time, listening to what VF Corp said, who does significant business with Macy’s, it’s not looking good.

Analysts are looking for $1.88/share in earnings on $8.83B in revenues, which would be down 23% YoY. I believe Macy’s can miss those numbers and still rally because it will all be on the guidance. Management has to convince analysts and investors that the worst is behind it and that a turnaround is eminent. I actually do believe that the dollar is getting weaker and YoY comps are going to be easier to beat, which should aide Macy’s in its guidance. But what I don’t believe is that the company is executing well. Every time I walk into a Macy’s, it is impossible to find a sales person, when you do find someone, they typically are not friendly, and frankly, and the stores are usually empty. I am not a fan of Macy’s going into earnings and even if they report a strong quarter, I still believe there are better options in retail.

One thing I will say is the daily chart actually looks positive. There is an almost perfect inverted head-and-shoulders formation since their last earnings report, with the head at $34 (the 52-week low) and the two shoulders almost both exactly at $37.50. If you feel risky, you can buy Macy’s ahead of earnings and use $37.50 as your stop loss only if you can trade in the pre-market. If Macy’s impresses, it will likely open around $46, creating an island reversal, one of the most bullish technical formations. The market is pricing in a 9% move, so if you are looking for a speculative trade, there it is.

HOME DEPOT

Home Depot (HD) also reports prior the open and this is one of my favorite plays on retail and housing. The stock was one of the best Dow performers in 2015, but has suffered for that in 2016, falling more than 20% off the highs, however it has since recovered about half of those losses. Analysts and investors expect a lot of this company so there’s a lot of risking owning it into earnings, but I think HD will deliver. I believe housing and home improvements are still the strength of the US economy and the best place to go when you are looking to the home is Home Depot. Additionally, Home Depot has a continuously improving e-commerce omni-channel business, which further drives in-store business.

There is plenty of downside risk with Home Depot. It sports a loft 23x valuation, was a market leader for many years and is still considered a retail stock. If the US consumer really is struggling, Home Depot will be in trouble. I don’t see that being the case. I think your risk is $114, the 50% retracement and even if it gets there, you should buy it and put it away for the long haul.

WEDNESDAY (TJX)

One of the best and most consistent retailers in the last 7 years is TJX Companies (TJX). TJX owns and operates TJ Maxx, Marshalls and Home Goods, and has done everything right for years. At the same time, they are major benefactors of higher-end retail running into excessive inventory and cost cutting problems. The company’s Home Goods business has led the way over the last couple years along with the housing recovery and there is no sign of that ending.

Analysts expect the company to grow YoY earnings by about 1.1% with full year earnings growth of 4.4%. For the year, management expects same-store sales growth of about 5%, much better than competitors like Kohls, Macy’s and JCPenny. TJX has a strong US presence, so the strong US Dollar will not hurt them as much as their international competitors. A good read through to TJX was that the lone bright spot for Nordstrom last quarter was their Rack stores. Outlet and low price stores continue to prosper in this economy, and that’s TJX’s sweet spot.

TJX is one of the few stocks that is actually trading higher this year, and although it has a lofty valuation compared to other retailers, you should pay up for this consistent out-producer. There are a couple key technical levels to watch. On Friday, TJX traded down to $70.38, which is the50% retracement and 100-day moving average, but turned and rallied from there. On the downside, you have a maximum risk of 6.8%, down to $66.71, the 23.6% retracement and a level the stock has held three times since closing above it last November. I expect TJX to do what they always do, and I could see the stock rallying to new all-time highs above $77.

Retail is the name of the game this week, but there are plenty of other earnings stories, including Cracker Barrel (buy), Salesforce (buy), JCPenny (sell), Palo Alto Networks (buy) and Allergan (buy).

My current positions: Long Gilead Sciences (GILD), Starbucks (SBUX), Time Warner (TWX), NXP Semiconductors (NXPI), Darden Restaurants (DRI), Celgene (CELG), Mobileye (MBLY), Jack In The Box (JACK), Under Armour (UA), Apple (AAPL), Southwest Airlines (LUV), Dow Chemical (DOW), Costco (COST), Amgen (AMGN), Home Depot (HD), Allergan (AGN), FireEye (FEYE), Humana (HUM), Skyworks Solutions (SWKS), Disney (DIS), Lockheed Martin (LMT), TJX Companies (TJX), Altria (MO), Constellation Brands (STZ), Bristol Meyers Squibb (BMY), and LONG March 10-Year Treasury futures.


Jeff Lewison

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