Just like cigarettes, alcohol is one of the only other
products on the market that is about as recession proof as it gets. In bad
times, people drink away their sorrows, and in good times, people drink to
celebrate. So with the S&P closing at a new all-time high on Friday, it’s
time to celebrate that new milestone with one of my favorite alcohol companies,
Brown-Forman (BF.B). For those not familiar, Brown produces products ranging
from vodka to champagne to whiskey. Among it’s products are Jack Daniels and Woodford
Reserve whiskies, Finlandia vodka, El Jimador tequila, Korbel champagne and
Southern Comfort.
Back in December, Brown reported 7% sales growth in Q2, up
more than 100% QoQ, with US sales up 10% and international sales up 8%. While vodka and Southern Comfort saw a
drop in sales in Q2, the strength of the company comes in its whiskey sales.
Brown-Forman saw sales of its Jack Daniels brand rise 9% and Woodford Reserve
and Old Forester brands grew by more than 10%. That’s where I believe the real
value in the stock is. Management has cited its strong brand presence and lower
gas prices as reasons for reaffirming its FY15 outlook for 6-8% net sales
growth in whiskey. The company recently released extensions of its Jack Daniels
brands, called Tennessee Fire and Tennessee Honey, which puts them right in the
thick of the hottest growing whiskey flavors, with it’s honey flavors growing
36% over the last year.
The American whiskey boom is expected to grow at
astronomical rates into the future. So far in 2015, the Distilled Spirits
Counsel of the US said, “in volume, total spirits cases sold were up 3.9M, and
whiskey’s 3.1M case increase was 80% of that growth. Flavored whiskey sales are
growing even stronger, with 1.4M additional cases sold, accounting for 45% of
total whiskey sales.
Now, Brown-Forman is not cheap. The stock trades at 29x FY15
earnings and 26x next year’s earnings. That’s expensive when you compare it to
Constellation Brands, which is trading at only 23x FY16 earnings and the
S&P, which is trading at right around 16x next year’s earnings. But based
on the growth in whiskey sales, I think the company has a bright future ahead
of them. Brown-Forman is set to report Q3 earnings on March 4, but I like the
stock right where it is at $92.58, above the 50 and 200 day moving averages of
$89.68 and $90.95, respectively. Looking forward, I see Brown-Forman hitting
$105 by years end, representing a 13% gain, which based on most analysts
estimates, would double the gain in the S&P over the same time frame.
If you’re looking for some alcohol and you don’t like
drinking…or even if you do like drinking, invest in the Jack Daniels brand.
Invest in Brown-Forman.
Last week, I sold out of my position in FireEye as the stock
rallied 28% in the two weeks that I’ve owned it. While I think the stock goes
much higher from here, I would look to buy it back around $42. I also reduced
my position in Macy’s as part of rebalancing my portfolio. The company reports
earnings this week and still firmly believe in the long-term story.
My current positions: Long
Ford (F), Gilead Sciences (GILD), Starbucks (SBUX), Macy’s (M), Google (GOOGL),
Facebook (FB), Delta Airlines (DAL), Whole Foods (WFM), Wells Fargo (WFC),
General Motors (GM), ConocoPhillips (COP), Kinder Morgan (KMI), Time Warner
(TWX), Palo Alto Networks (PANW), Twitter (TWTR), NXP Semiconductors (NXPI),
Lockheed Martin (LMT), Darden Restaurants (DRI), Celgene (CELG), Mobileye
(MBLY), Jack In The Box (JACK), Under Armour (UA), Masco (MAS), United Rentals
(URI) and Regeneron (REGN).
Jeff Lewison