Saturday, April 25, 2015

All Eyes on Apple

4/25/15

About a month ago, I said that despite what most analysts think, it would be corporate earnings that propel the markets to new all-time highs, which happened on Friday with the help of Starbucks, Google, Amazon and Microsoft. Last week was the busiest week of earnings, and the strong performance from many companies greatly outweighed the less than stellar US economic data. I have always believed that the best gauge of the health of he US economy is to listen to what the companies are saying when they report earnings, and so far, the only headwind seems to be a stronger dollar, which has actually traded lower over the last 2 weeks. So far, profits for the S&P 500 companies that have reported are down 2.6%, much better than the negative 4.6% that was expected. I see earnings continuing to beat expectations this quarter, which should push the markets even higher.

Monday could be the most important day of earnings this entire quarter, with the largest company in the world reporting. All eyes will be on Apple, as they always are. Apple is the largest component in the S&P 500 and Nasdaq and now the 5th largest influence in the Dow. So where Apple goes on Tuesday when market open, so goes all three indices.

The big question on everyone’s minds will be how successful the initial launch was for the Apple Watch. Although successful Apple Watch sales would be great, Apple still remains an iPhone story, and I believe the company will impress. China remains a strong market for them and there are still a ton of people who never upgraded to the iPhone 6 last fall. I also expect Apple Pay to continue to be a driver of future growth, along with the company reaffirming margin expansion. However, the most important part of the report that I am anxious to hear about is their capital return program. I expect Apple to announce another increase of both the dividend and buyback program, which should lift the stock to new all-time highs. As for the Apple Watch, analysts are expecting a light first year of sales, with an average of 10 million units shipped. While that seems light compared to current iPhone and iPad sales, that figure would outsell the iPod and iPhone in their first year of sales. The Apple Watch will be a very successful product in the future, but is not the reason to own Apple. With that said, you don’t have to go out and buy Apple Monday before they report in the afternoon. Let Apple report earnings, if the stock rallies, wait for an analyst to eventually say that Apple has topped out, and then buy it on a sell-off.

On Tuesday afternoon, red-hot Twitter will report earnings. I like Twitter long-term and would be looking to buy it on a pullback. When I look at Twitter, I see a company that has turned things. They used to be a company that had been completely lost and is now one that has figured out how to simplify the product and grow it’s user base. Expectations are going to be high for Twitter, but if they can beat this quarter, I would look for the stock to rally to $65 this year.

Oil giants, Exxon and Chevron, report earnings on Thursday and Friday, respectively. Oil has rallied sharply off the lows, up 25% since mid-March, so I am interested to hear what both companies see for the near-term future of oil prices. Both companies are paying hefty dividends and it’s if they announce dividend increases, you know both are in good shape, and would be a buying opportunity. However, I would recommend skipping both stocks and buying ConocoPhillips (COP) instead. Conoco has outperformed both Exxon and Chevron over the last year, pays a higher dividend, and has better margins and stronger revenue growth.

Also this week, the Fed will meet on Tuesday and Wednesday, and while nobody expects them to announce an interest rate hike, investors will be listening for clues as to whether the hikes will come in June or September. Unfortunately, there’s no telling how the markets will react to whatever the Fed says, so don’t worry about trading around the meeting.

Last week I made some changes to my portfolio, swapping out of Macy’s and into L Brands. While I still like Macy’s long-term, L Brands has been reported very strong monthly sales and I see more growth from them. I also sold out of my position in Whole Foods and bought Dr. Pepper Snapple and Down Chemical. I am going to be looking for a lower entry point in Whole Foods because I believe in the company long-term, but lately the stock has been getting absolutely hammered, and acting very poorly. 

My current positions: Long Gilead Sciences (GILD), Starbucks (SBUX), Facebook (FB),Wells Fargo (WFC), General Motors (GM), ConocoPhillips (COP), Kinder Morgan (KMI), Time Warner (TWX), Palo Alto Networks (PANW), Twitter (TWTR), NXP Semiconductors (NXPI), Lockheed Martin (LMT), Darden Restaurants (DRI), Celgene (CELG), Mobileye (MBLY), Jack In The Box (JACK), Under Armour (UA), Masco (MAS), United Rentals (URI), Regeneron (REGN), Restoration Hardware (RH), Apple (AAPL), Sanderson Farms (SAFM), Southwest Airlines (LUV), Dow Chemical (DOW), L Brands (LB), Dr. Pepper Snapple (DPS), and long UnitedHealth Group (UNH) CALLS and Mobileye (MBLY) CALLS.

Jeff Lewison



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