Sunday, May 4, 2014

Could Tesla Control the Market?

5/4/14


The unemployment rate dropped from 6.7% to 6.3% and the US created 288,000 jobs last month.  Over the last three years, the US created an average of 238,000, far above last year’s pace, but while those numbers looked like the economy is picking up steam, a different number spooked investors.  If you dig further into the numbers, the reason that stocks sold off from their initial pop was because of the real number that matters, labor force participation, which is at a 30 year low of 62.8%. There were 10 million people unemployed in April, 7.5 million were stuck in part-time jobs instead of full-time jobs and about 4 million remained out of work for more than 6 months.  The measure of unemployment, which includes involuntary part-time workers and those too discouraged to look for employment sits at 12.3%, which is 50% higher than pre-recession levels.  The other bad news, workers wages only increased 1.9% YoY, while outpacing inflation, still isn’t strong enough to raise their standard of living.  For those reasons, the stock market couldn’t hold the early gains, while gold and treasuries all rallied sharply. 
This is an important week for the stock market.  The S&P failed to close above the key resistance of 1885 Wednesday, Thursday and Friday, which for technical traders, does not bode well for stocks in the near term.  With key earnings reports coming from Dow bellwethers, Pfizer and Disney, and high-flying momentum name Tesla on Wednesday, along with a two-day testimony from Fed Chair, Janet Yellen, investors will use any excuse to sell stocks.  I anticipate the S&P will trade lower, but as I’ve said before, you should use every sell off in the market to build on your positions.  While it’s not the most important company in the market, Tesla’s earnings report is going to be the most important report this week.  The stock market will not be able to gain traction without the Nasdaq rallying with it.  The tech and biotech heavy index is still about 4% off multi-year highs, but has actually closed higher for three straight weeks.  If Tesla rallies on the heels of better-than-expected earnings (which I think it will), look for the momentum to continue to push the Nasdaq higher.  If you look at the price action in the momentum names this week, the big stocks all outperformed the market (S&P gained just less than 1%).  Facebook rallied 4.8%, Google rallied 2%, Tesla was higher by 5%, Amazon rallied 1.3%, and Gilead Sciences soared 5.1%.  If the market is going to make new all-time highs, these are the names that are going to get it there, and those are the ones that I am keeping my eye on. 
Two stocks that you should be looking to buy this week, and adding on to your positions on pullbacks are the top 2 clothing retail stocks in the business.  The first is the high-end Michael Kors and the second is Macy’s.  Both report earnings this month, which I expect to be very strong.  Last week, luxury retailer Coach, reported global sales being down 7%, revenues dropping 18%, and the worst news of it all, same-store sales sunk 21% for the quarter.  When Michael Kors and even Kate Spade for that matter report earnings, you’ll see that Kors has continued to take away a lot of business from Coach.  Kors has a lot of room for growth as well, with having just under 400 retail locations across the globe.  It is also greatly benefiting from licensing it’s products and reaping hefty margins.  On a technical basis, Kors is about 7% off all-time highs hit in late February, as it sold off along with the rest of the high P/E stocks.  It closed at $93.21 on Friday after hitting it’s highest level in a month and is currently trading above the 78.6% Fibonacci retracement, after holding the $85 on three different occasions last month.  I like that price action.  Along with Kors, Macy’s has been the most consistently strong retailer and will continue to do so.  They have a great management team in place that helped them outperform just about every one of their competitors since 2009.  Macy’s has focused on strengthening their online sales, helping improve margins and showed great sales strength in February, a month that most retailers blamed the weather for weak sales.  Macy’s closed on Friday at $57.19, like Kors, about 7% from all-time highs, but holding a key support level at $56.50.  The stock is up 7% YTD, outperforming the S&P, and I would begin building my position this week.   If the stock drops due to a broad market sell-off, I would look to pick up additional shares around $55.
Friday’s close of 1881 in the S&P is the highest weekly close ever.  While I don’t like that it failed at 1885 three straight days, the price action is still somewhat encouraging.  If problems with Russia subside and Janet Yellen doesn’t disappoint the market during her testimony this week, we could see new all-time highs in the S&P.  The most important earnings report of the week will come Wednesday when Tesla reports after the close.  The current price action is indicating a strong quarter and if it comes to fruition, the Nasdaq will carry the markets into the weekend.  Look to pick up some Michael Kors and/or Macy’s this week, and add to the positions on broad market sell-offs.  I still do not see any reason to lower my price target for the year, so I am sticking with a 17% gain in the S&P.   
               
My current positions: Long Ford (F), Toll Brothers (TOL), Gilead Sciences (GILD), SunPower Corporation (SPWR), Starbucks (SBUX), Macy’s (M), Southwest Airlines (LUV), Boeing (BA), Disney (DIS), Bank of America (BAC), Google (GOOGL), Nike (NKE), long COPPER.

Jeff Lewison

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